Ralph Lauren is known for his high-end, semi-causal, all American style with a distinct preppy look. We call this the old money look, that last forever...
Yesterday, March 15th marked a major announcement in the fashion industry from Polo Ralph Lauren, that they partnered with Morehouse and Spelman Colleges for a limited collection that’s expected to launch on March 29th.
Ralph Lauren is creative with his vintage vision of the 1920s & 1950s collection with a collegiate look. Ralph Lauren said, “It’s so much more than a portrayal of a collegiate design sensibility. It’s about sharing a more complete and authentic portrait of American style and of the American dream—ensuring stories of Black life and experiences are embedded in the inspiration and aspiration of our brand.”
The HBCUs students recreated photos taken by photographer Nadine Ijewere, that resembled a historical vintage yearbook. The collections worn were plaid skirts, cable sweaters with a huge letter S for Spelman for ladies and men wearing Morehouse maroon blazers and pin striped suits. Beautiful vintage white dresses that were a new aged blast from the past.
The vintage collections worn were all part of a campaign to include an amalgamation of todays students from Spelman and Morehouse in a short film that will inspire the historical significance of HBCUs called, “A Portrait of the American Dream” was created to accompany the collection.
Morehouse College graduate and Director of Concept Design & Special Projects at RL served as the creative director for the film. The film is set to premiere on Ralph Lauren‘s website on March 28, with the collection’s release coming the following day on March 29.
Ralph Lauren Corporate Foundation has also given a $2 million grant to “support students at Morehouse College, Spelman College and 10 additional HBCUs through UNCF.”
By Regina Washington